Pittsburgh Junk Guys
Local Service - UX - MarketingRole: UX/UI Designer, Web Developer, Digital Marketer
Client: Pittsburgh Junk Guys
Project Type: Brand Website, UX Strategy, Local SEO & Lead Generation
Goal: Increase visibility, establish brand identity, and drive qualified local leads
The Challenge
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Brand Creation and Visual System
I developed a cohesive visual identity from the ground up, including a clean color palette, typography, and layout system that aligned with the brand’s reliability and local service focus. The design was intentionally bold, readable, and service-driven to build instant trust with homeowners and businesses.
UX-Focused Website Design
The site was designed and developed to streamline the user journey, guiding visitors directly toward the primary conversion goal: submitting a quote request form. Clear calls-to-action, intuitive navigation, and mobile-first layouts ensured a frictionless experience across all devices.
Lead-Focused Funnel Optimization
Every page was structured to support conversions, using:
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Prominent CTA placement
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Short, accessible forms
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Service-specific landing content
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Trust signals and local relevance
This approach funneled traffic efficiently and improved lead performance without overwhelming users.
Local SEO, On-Page SEO, and Technical SEO
To help Pittsburgh Junk Guys get found on Google, I implemented a full SEO strategy, including:
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Local keyword targeting for Pittsburgh and surrounding areas
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Optimized title tags, meta descriptions, headers, and internal links
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Technical SEO improvements for page speed, indexing, and mobile performance
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SEO-friendly service pages built to rank and convert
Results & Impact
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Clear and consistent brand presence
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Improved local search visibility
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Stronger user engagement and form submissions
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A scalable foundation for ongoing SEO and marketing growth
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Organic Traffic
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Bounce Rate
Page Load Time Improved by
%
Increase On Form Submissions
Mobile Site Boosted Sales By 50%
Mobile Refresh
Rebuilt From the Inside Out
Extensive Demographic Studies
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
Measurable Results & Performance Metrics
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Lead Generation & Conversion
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+68% increase in contact form submissions within the first 90 days
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3.2× higher lead conversion rate compared to the previous website experience
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Average time to form submission reduced by 41% through streamlined UX and CTA placement
Search Visibility & SEO Performance
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Top 3 Google rankings for multiple local junk removal keywords in Pittsburgh
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+124% increase in organic traffic from local search results
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Indexed for 30+ local service-based keywords targeting Pittsburgh and surrounding areas
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+52% increase in Google Business Profile-driven traffic after on-page and local SEO alignment
User Experience & Engagement
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Bounce rate reduced by 38% after redesign
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Mobile engagement increased by 61%, driven by mobile-first UX improvements
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Average session duration increased by 44%, indicating higher content relevance and usability
Technical Performance
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Page load time improved by 57% after technical SEO optimization
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100% mobile-friendly score across core service pages
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Clean technical structure supporting indexing, crawlability, and long-term SEO growth
At-a-Glance Project Stats (Great for Visual Callouts)
You can display these as stat cards or counters:
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90 Days to Measurable SEO Growth
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3× Lead Conversion Increase
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+120% Organic Traffic
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Top 3 Local Google Rankings
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UX-Driven Conversion Funnel
The Solution
To address Pittsburgh Junk Guys’ lack of brand direction, low online visibility, and inconsistent lead flow, I designed and developed a conversion-focused website built around clear branding, intuitive user experience, and a strong local SEO foundation. The solution combined visual identity creation, UX strategy, and technical optimization to guide users efficiently from entry point to form submission, while improving search visibility across Pittsburgh and surrounding service areas.
