Crafting your own…
Research available principles for competitors and related organizations.
Gather and list out the business goals, user needs, and brand attributes.
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- Brainstorm with key collaborators.
- Narrow down to no more than 10.
- Ensure they don’t conflict or overlap.
- Ensure they are memorable.
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When to use them…
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- Project kickoff.
- Prioritizing features.
- Brainstorming sessions.
- Design critiques.
- Presentations.
- Resolving conflict.
- Postmortems.
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